Trade Press: Food Navigator (20th February 2023)
Reduced sugar energy drink Energy One has launched a lite variant with 50 calories per 250ml can (RRP £1.35) to meet demand for energy drinks with reduced sugar formats. The brand was founded by Marion Barnaby and Peter Knoflach, key industry figures in motorsport for more than two decades. It seeks to tackle fatigue, improve […]
Trade Press: Industrial News (8th February 2023)
50 calories per can Energy One Lite arrives in the UK The Energy One story enters its second phase this February with the eagerly anticipated arrival of its lite variant that will weigh in at only a miserly 50 calories per 250ml can. The release meets and exceeds the growing demand for energy drinks with […]
Trade Press: Convenience Store (8th February 2023)
Energy One Lite celebrates Valli Forecourts listing Following its launch last summer, Energy One Lite has gained a listing with Leeds-based Valli Forecourts. With just 50 calories per 250ml can, Energy One Lite (RRP £1.35) meets growing demand for energy drinks with reduced sugar formats. Founded by Marion Barnaby and Peter Knoflach, two leading lights within […]
Trade Press: Forecourt Trader (7th November 2022)
SOFT DRINKS: Energy’s still got oomph We catch up with what’s going on in the fast-growing energy drinks market For Forecourt Trader of the Year Best Soft Drinks Outlet category winner, Ziheed Mohammed of Woodman Service Station in Leeds, energy drinks are big business. Ziheed reckons he devotes 20% of his extensive soft drinks […]
Interview: Prettygreentea (5th August 2022)
Prettygreentea is a blog committed to tracking down intriguing great brands of tomorrow. In today’s Behind the Biz interview I’m chatting with Energy One co-founder Marion Barnaby. This summer, Energy One are set to shake up the high-caffeine drinks market with their UK launch. The line-up includes; Original and Lite, Both are packed with […]
Interview: The Successful Founder (3rd August 2022)
The Successful Founder prides itself on unearthing ambitious underdog founders so we were chuffed to see that Marion was tracked down! As one might imagine, energy drinks is a fast-moving and frenetic marketplace packed with instantly recognizable category stewards and a constant slew of fast-moving new arrivals. Whilst sports drinks lost their way during […]
Trade Press: Food Navigator (4th July 2022)
No-one understands the latest UK/Global food trends better than the wise owls at Food Navigator. This July, high-caffeine power drink Energy One launch in the UK as a “non-metallic tasting energy drink alternative with a clear millenial audience mandate”. Energy One said it is a power drink with proud Swiss roots, and a more […]
Trade Press: Just Drinks (17th June 2022)
Energy One targets health-conscious millennials with UK launch Energy drinks brand Energy One is to make its UK debut later this month. The drink, which will be manufactured in the country, contains four essential B-vitamins (B3, B5, B6 & B12).It comes in two variants – Original, and Lite, and an SRP of GBP1.25 (US$ […]
Interview: Talented Ladies Club (17th June 2022)
The Talented Ladies Club blog resonates with successful female founders with a consistent track record of success. Fantastic that Marion got the call! Find out what inspired former motorsport manager for Porsche Cars GB, Marion Barnaby to launch energy drink Energy One. Where did the idea for Energy One come from? Clearly we can’t […]
Trade Press: Trend Hunter (14th June 2022)
Trend Hunter is one of the world’s leading online new product trend directories, so a honourable mention is like winning a BAFTA and a Premiership title on the same day. The Energy One drinks are arriving in the UK market in July as a Millennial-targeted range of refreshments for consumers to choose when looking […]