Trade Press: Food Navigator (20th February 2023)

Reduced sugar energy drink

Energy One has launched a lite variant with 50 calories per 250ml can (RRP £1.35) to meet demand for energy drinks with reduced sugar formats.

The brand was founded by Marion Barnaby and Peter Knoflach, key industry figures in motorsport for more than two decades. It seeks to tackle fatigue, improve focus and enhance alertness. The drink contains B vitamins (B3, B5, B6 and B12) and a blend of spring water and syrup.

Barnaby said: “The speed with which Energy One has secured global traction in established energy drinks markets as diverse as Austria, Hong Kong and Germany is nothing short of miraculous, with another 8-9 markets closen to sign-off. Here in the UK Energy One has secured its first partner, Valli, a forward-thinking forecourt operator who sees the significant opportunity associated with being an ‘early adopter’ of a young category disruptor promoting cleaner taste and a stylish Lite variant.”

For every can of drink sold, Energy One makes a donation to The Racing Heroes Charity.

Read the full article here

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