The Successful Founder prides itself on unearthing ambitious underdog founders so we were chuffed to see that Marion was tracked down!
As one might imagine, energy drinks is a fast-moving and frenetic marketplace packed with instantly recognizable category stewards and a constant slew of fast-moving new arrivals. Whilst sports drinks lost their way during Lockdown, an inevitable consequence of the closure of gyms, sports fields and team sports; a more responsive energy drinks category quickly repivoted to take-home formats which allowed them not simply to ring-fence but turbo-boost their sales.
The success of energy drinks is multi-faceted but in broad-brush terms can be attributed to its enduring cult status among young adults and adolescents as an easily accessible ‘daily buzz,’ a chilled caffeine-fix alternative to frothy coffee and tea, cult gamer refreshment, a blossoming appreciation for brands with proven functional benefits and an everyday affordable soft drink for anyone seeking to cope with full-on social lives and hard-working gym regimes.
Energy One is an emboldened energy drink disruptor with a very distinct and highly charged agenda, a vibrant outsider championed by Marion Barnaby and Peter Knoflach; two serial entrepreneurs with an impressive track record in motor sport and car dealerships.