No-one understands the latest UK/Global food trends better than the wise owls at Food Navigator.

This July, high-caffeine power drink Energy One launch in the UK as a “non-metallic tasting energy drink alternative with a clear millenial audience mandate”.

Energy One said it is a power drink with proud Swiss roots, and a more millenial mindset that comes packed with 4 essential B-vitamins (B3, B5, B6 & B12) and a familiar energy drink tang but minus the harsh metallic aftertaste that dominates so many of its ‘establishment’ rivals.

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