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The Energy One drinks are arriving in the UK market in July as a Millennial-targeted range of refreshments for consumers to choose when looking to increase their alertness. The drinks come in Original and Lite options, and are formulated with four essential B vitamins including B3, B5, B6 and B12, but are free from the metallic aftertaste that some competitor products have. The drinks are launching with a price of £1.25 per can and will see a donation made to the Racing Heroes program for every can sold.