The Grocer is quite literally the voice of the British supermarket’s food & drink scene so knowing nod means the world to an ambitious fledgling business like ours.

Soft drinks startup Energy One is entering the market with a duo of energy drinks. Both drinks contain four essential B vitamins – B3, B5, B6 and B12 – with “no metallic aftertaste”.

The Original variant provides 250 calories per can, while Lite weighs in at 50 calories. They will launch in July 2022 (rsp: £1.50/250ml). The NPD would appeal to millennial shoppers who were seeking out “food and drink with added functional benefits”, said Energy One.

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